PREFERENSI KONSUMEN SAYUR HIDROPONIK DI KOMUNITAS HIDROPONIK SOLO RAYA

نویسندگان

چکیده

Hydroponics is an alternative plant cultivation system that used without soil. This quite popular with the community, especially after Covid-19 pandemic. Many hydroponic gardens exist and survive d today. Consumer preferences behavior to consume vegetables are certainly important for farmers develop their business. It know consumer of vegetables. By knowing this, will be able formulate strategies developing marketing businesses. study uses conjoint analysis determine combination attributes consumers prefer. The results show order considered in influencing purchasing decision 1) price, 2) weight, 3) packaging 4) physical condition. like open clear plastic packaging, fresh condition (1-2 days picking), weight > 300 grams per pack a price more than IDR 10,000.00.

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ژورنال

عنوان ژورنال: Agrisaintifika

سال: 2023

ISSN: ['2580-748X', '2580-0345']

DOI: https://doi.org/10.32585/ags.v7i1.3719